Custom Sender ID

The Sender ID is the number or text shown on a handset when it displays a message. You set a custom Sender ID to better represent your brand.


The Sender ID can be either:

Note: Using other characters may result in failed delivery or an altered Sender ID.

Country specific

Depending on the jurisdiction one or more of the following can happen:

Before you start your messaging campaign:

  1. Check the Sender ID columns in the Country Specific Features.
  2. Batch send your messages to each country and set from to match the Sender ID capabilities.

SMS Spoofing

Illegitimate use of SMS spoofing  such as impersonating another person, company or product is strictly forbidden.